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Sozni (also known as Sozan Kaari) is a popular needle point embroidery technique from Kashmir valley in Northern India. Kashmiri artisans have been practicing Sozni embroidery since almost 500 years ago. It's mainly done in woolen and silk fabrics and very famous for it's use in Pashmina Cashmere shawls and jackets. The interesting fact about Sozni embroidery is that its intricacy can vary from 5 stitches per cm to 500 stiches per cm. Pashmina Cashmere Shawls could either have a simple Sozni embroidery along the borders or more intricate design through out the fabric and at times completely filling up...

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The Legacy of Mysore Silk: Everything you Must Know

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GI stands for geographical indication. As per WIPO (World Intellectual Property Organization), "A geographical indication (GI) is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In order to function as a GI, a sign must identify a product as originating in a given place. In addition, the qualities, characteristics or reputation of the product should be essentially due to the place of origin. Since the qualities depend on the geographical place of production, there is a clear link between the product and its original place...

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What is the difference between a Scarf, an Ascot, a Stole and a Shawl ?

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4 Most Popular Weaves used in Exquisite Pashmina Shawls and Stoles.

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